The End of the Cycle Lane

Velorution has been serving the London bike community for nearly 20 years, but sadly due to the economic conditions (which have been particularly harsh on the cycling industry) and circumstances beyond our control (a bus crashing into our Chelsea store certainly didn't help!), we have sadly decided to enter into a programme which will involve the closure of each of Velorution's four shops and its website.

Whilst we're currently offering 25% off everything (some exclusions apply) on our website we will be undertaking a closing-down sale from the 18th of September for approximately one week. All of our stock will be sold so be sure to grab a one-in-a-lifetime bargain - either online or in-store.

We'd like to take this moment to thank every single one of our customers who has shopped with us over the past two decades. Whether that's been buying a bike, visiting us for a service or even just buying a coffee from our famous trike (which is also for sale) - it's been a great journey and we hope to see another generation of Velorution in future.

All of our stores remain open and contactable for enquiries during this time.