Genesis Broadway Urban Bike

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Fast, practical and comfortable. Three adjectives that are hard to find when looking for a city or urban bike. The Broadway from Genesis, it may be said, meets all three!

Our take on the Genesis Broadway Urban Bike

We know that buying your dream bike or electric bike isn't a snap decision - that's why we offer free test rides in each of our four London bike shops.

We've made booking a test ride easy with our online system. Start by choosing a date and time that suits you, followed by your preferred location and finally, the model or bike type that interests you.

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Once you have purchased your new bike from us, it will be put into the build queue for one of our workshops. Your bike will be built and will undergo a Pre Delivery Inspection (PDI) by one of our expert mechanics. A PDI is a checklist that the mechanic follows to confirm that all parts of your new bike are up to our high standards.

Next, your bike will be prepared for shipping. Padding is used on all the necessary areas and your bike is loaded into a sturdy cardboard bike box. All the necessary paperwork and accessories will be packed inside too. Most of our cardboard and packaging are recycled from incoming deliveries. Bikes are usually delivered by DPD within the UK.

In order to package your bike safely, you will need to do a small amount of assembly when it arrives. It can vary from bike to bike, but usually you’ll need to: fit the front wheel, install the handlebars and fit the pedals. Please note that not all bikes come with pedals - please check the specification on each bike, we’ll include it on there.

More Information
Frame Genesis Alloy
Fork Chromoly
Wheels KT KT-K68 Hubs. Shining DB-31 32H Rims
Tyres WTB All Terrain 700 x 37c
Shifters Shimano Alivio SL-M4010
Front Derailleur Shimano Alivio FD-T4000
Rear Derailleur Shimano Alivio RD-M4000-SGS 9 Speed
Crank Shimano FC-MT210-2 46/36t XS/S/M = 170mm L/XL = 175mm
Cassette Shimano 9psd 11-34t
Chain KMC X9
Brakes Shimano BR-MT200
Saddle Genesis Adventure
Seatpost Genesis Alloy 27.2 x 350 mm
Handlebar Genesis Alloy 46 Deg Backsweep, 32mm Rise, 630mm
Stem Genesis Alloy -7 Deg, 90mm
Pedals NW-303
Accessories N/A

Accessories delivery

We ship accessories Monday - Friday and aim to dispatch all orders within 2 days of receiving them. Free shipping orders are sent with Royal Mail and for bulky items, we may use DPD (at no extra cost).

Bikes delivery

In stock bikes are usually shipped within 14 days of you ordering as they undergo a Pre Delivery Inspection before dispatch. Bikes are delivered by DPD who provide a delivery window via text message on the day. Delivery of electric cargo bikes costs £40. This service is available to all mainland UK postcodes. Click and collect for electric cargo bikes is free.

Click & Collect

We can arrange for all items to be collected from store. For items other than bikes this usually takes 2 - 4 working days. Bikes can take up to 14 working days to be available. We’ll let you know when items are ready for collection. Please bring a form of ID and a bank card with you when you pick up your order.


We accept returns on orders up to 14 days after the items arrive with you. All accessory returns should be in saleable condition and be sent to our Hackney address with a note which has your name and order number on it. Refunds are processed within five working days.

International Shipping

International delivery charges are estimates and are subject to change. Please contact us for more information. Please note that international accessory deliveries will be handled via Royal Mail and sent ‘Delivered Duties Unpaid’ (DDU). You may have to pay import VAT (and customs duties, if payable) as well as a handling fee.

Product Description

Dependable day-in, day-out the Broadway is based on Genesis' versatile aluminium bike, the CDA. A clever mix of different aluminium helps the bike retain comfort in some areas, rigidity and stiffness in others - ideal then if you want to put the hammer down and get somewhere sharpish. 

That said, the Broadway's handlebars and semi-upright riding position mean that getting from A to B can be done at your own leisure. We like that the bike is capable of fitting mudguards to help ride all year round and there are the requisite mounts for a pannier rack should you wish to pop on some panniers in future. For lighter loads, the bike's fork will accept a front rack too.

In terms of the bike's nitty-gritty, it uses 2x9 Shimano gearing which should be more than enough for most city streets and it's great to see hydraulic disc brakes, especially on a bike of this price. The bike's 37c tyres from WTB give it a further air of flexibility. Towpaths and routes less trodden should therefore be no trouble. 

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