1. A chat with Dennis Leedom from Bern Unlimited

    A chat with Dennis Leedom from Bern Unlimited
    ‘Our goal is to make it cool to wear a helmet’. You don’t have to sacrifice style when you wear one, says Dennis Leedom, of helmet maker Bern Unlimited.
  2. Modern Legends

    Modern Legends
    The Moulton Bicycle was a real innovation when it was first launched in the Sixties. Compact, speedy and with a style all its own, it’s still a hit 50 years on Words Gretta Cole, Main photographs Joanna Dudderidge Joanna and I had the opportunity to visit Moulton HQ, so we jumped in the car with our camera and sped down the...
  3. Sport, Commute, Explore & Fold

    Sport, Commute, Explore & Fold
    The Joey adapts to various terrains. Whether you’re riding city streets or country trails, it’s a pleasure to ride – and it folds down into a dedicated traveller case Photography Joanna Dudderidge Airnimal was founded on the desire to be able to easily transport a first-class bike anywhere you might want to use it. Whether that means flying somewhere exotic, getting...
  4. Helios Tandems

    Helios Tandems
    A tandem is a great choice if you want to share your ride with your family. The Helios adapts to you whatever your shape and size, and it’s easily transportable Photography Joanna Dudderidge With the Helios, we wanted to design a bike that would handle and perform at the highest level, easily fit a range of people of different sizes, yet...
  5. Twist & Fold

    Twist & Fold
    Velorution meets the man behind the Strida, the smart folding bike for the discernible commuter, and discovers Mark Sanders is a visionary engineer who ignored career advice to design toasters... Interview Jack Cuthbert & Joanna Dudderidge, Portrait Joanna Dudderidge A folding bicycle is a fantastic solution for a commuter who takes the train to work, and the Strida was specifically designed...
  6. Colourful, Cool and Comfortable

    Colourful, Cool and Comfortable
    Brooks is full of bright ideas. And as well as its famous range of leather goods, it has a new saddle that promises maximum comfort and performance straight out of the box – with no wearing-in period. Meet the Cambium... It’s reputed to be the oldest existing bicycle-related The Brooks Cambium range is made from vulcanised natural manufacturing company in...
  7. Made in Britain

    Made in Britain
    Updated 23/06/2020 Pashley is a British institution, based in Stratford-upon-avon, producing bikes using the skills of local workers and resisting the rush to outsource production to the far east. Velorution visits the factory to find out how the company has stayed true to its roots On arrival at the Pashley factory, a modest building, sunbathing in the middle of a...
  8. The Head Turner

    The Head Turner
    Rizoma’s Metropolitan 77|011 boasts breathtaking Italian style that will stop you in your tracks At Velorution we pride ourselves on the amazing range of bicycles we source from all around the globe. We aim to stock the very best of the market, and the Italian-made Rizoma Metropolitan 77|011 is no exception. Its intriguing design – a seamless carbon fibre monocoque...
  9. Simply Safer

    Simply Safer
    Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike. You hope that the helmet you wear will protect you in the a crash. But safety has been slow to progress – until now. After three years in development, the Abus Performance and...
  10. Secure Green Bike Parking

    Secure Green Bike Parking
    Part of the Design Museum's permanent collection   In a world where domestic and civic design all too often delivers little more than idle affectation, the Front Yard Company’s PlantLock is a joy. A mind-bogglingly under-complicated invention, it simultaneously safeguards your bike, provides greenery and declutters the house. Moreover, it encourages the use of that great British waste of...
  11. All About Eva

    All About Eva
    Founded in 1998, Vienna-based accessory label Eva Blut stands for innovative and conceptual fashion and accessory design. The label embodies effortless chic by combining clever design solutions with high-end manufacturing techniques for the urban user of today. Frame bag Its mastermind and founder Eva Buchleitner has been exploring the interaction between fashion and product design for the past 12 years...
  12. The FABIKE frame set

    The FABIKE frame set
    We caught up with Fabio Putzolu, founder and chief designer of FABIKE Tell us something about the design of your frame set? We wanted to create something different. We started with a road bike logic and stripped away any unnecessary frills from the shape and details of the frame, all the way down to branding and colour selection. We really...

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