Velorution

  1. An Absolute Belter

    An Absolute Belter
    Updated: 29th October 2020 For over a century, Gates has told us to belt up… by which we mean to provide the mechanism to turn wheels, of course. Now, its Gates Carbon Drive belt is taking the next evolutionary step in cycling. How many of us have dismounted from a bike and inspected a dark smear across our shins, the...
  2. Bike for Life

    Bike for Life
    Jay from Velorution talks us through the advantages offered by Van Nicholas bikes, including how their titanium construction beats aluminium and carbon fibre… Van Nicholas represents great value for money; yes, there are other companies offering titanium, but these guys are offering a premium product at a nicer price. The passion that has gone into their construction is evident throughout...
  3. Simply Electric

    Simply Electric
    Mixing style with practicality and portability, the Gocycle G2 is your go anywhere, take anywhere, electric bike that comes with its own clever ‘app’… ‘G’ whizz indeed! Words by GAVIN STOKER Electric bikes don’t have to be clunky beasts, as proved by the sleek and inspirational Gocycle G2. It’s powered by a long-lasting rechargeable lithium battery pack, which provides a...
  4. Pelago to Go, Go

    Pelago to Go, Go
    Updated: 23/06/2020 Based in the beautiful city of Helsinki, Finland, Pelago states its simple intention to be the maker of bicycles their owners can be proud of. We find out more… Like many of our interviewees, the Finnish founders and manufacturers of beautiful Pelago bikes tell us that personal passion got them into the business of manufacturing and marketing bikes...
  5. Czar Trek

    Czar Trek
    We catch up with Cycling Commissioner for London and senior reporter for the Daily and Sunday Telegraph Andrew Gilligan, the man promising to let city cyclists boldly go where no cyclist has gone before.
  6. Cool for Thule

    Cool for Thule
    From its head office in Malmö, Sweden, Michael J Noer, Business Development Director at Thule, takes us through its Pack’n Pedal range, its design philosophy and journey from concept to production. Forward-looking and energetic as a company, Thule has a dream: a dream to inspire even more people to ride bikes. To make this desire a reality it has ploughed...
  7. Good Luck

    Good Luck
    Fashion designer Paul Smith found a sole mate in pro cyclist David Milar, who rides his final season in style.
  8. Devotional Imagery

    Devotional Imagery
    British fine artist James Straffon has applied a Pop Art approach to bike culture, taking cycling art to a higher level.
  9. Searching for the Saddle Satori

    Searching for the Saddle Satori
    Words ANDY BLACKMOORE. Take a walk at the weekend and you’ll no doubt encounter a whole host of cycling buffs aboard a mind-bending assortment of racing cycles. However, you might be lucky enough to spot an even rarer tribe. Riders in search of a whole different vibe, undertaking a trip down memory lane, on a machine that’s more tour de...
  10. Max Peef

    Max Peef
    Max’s desire to engage with his subjects has seen him frequently travel, with assignments taking him to South Africa, Rwanda, the Democratic Republic of the Congo, Israel, Bosnia and Kosovo.
  11. Velorutionary - Saint-Hill Thompson

    Velorutionary - Saint-Hill Thompson
    What do you do for a living? I am currently involved in the finance/commodities world as negotiator. I am also a fashion designer and have bravely showed in Paris during Haute Couture Week. I am currently working on a few ideas and hope to make my way back towards making a big splash again after a realisation incubation period. So watch out! How...
  12. Velorutionary - Helen Pinkerton

    Velorutionary - Helen Pinkerton
    What do you do for a living? I’m the PA to the Chief Executive of Grosvenor, a family property company that owns a large chunk of property in Mayfair and Belgravia. How long have you been a cyclist? I had a bike as a child, but as an adult I bought a Pashley back in 2011, as I’d become fed...

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