Interviews

To celebrate the London Design Festival, Velorution hosted an evening of talks by some of our electric bicycle brand designers, aiming to promote the image of clean air, a greener London and the electric future. Velorution Electric is our first and the only electric bike store in central London, on Great Portland street. Guests viewed our amazing selection of electric...

‘Our goal is to make it cool to wear a helmet’ You don’t have to sacrifice style when you wear one, says Dennis Leedom, of helmet maker Bern Unlimited Where did it all begin? I began working in the early nineties with a brand called Boeri from Italy. A friend I worked with wore a Boeri helmet as a kid in the...

Velorution meets the man behind the Strida, the smart folding bike for the discernible commuter, and discovers Mark Sanders is a visionary engineer who ignored career advice to design toasters... Interview Jack Cuthbert & Joanna Dudderidge, Portrait Joanna Dudderidge A folding bicycle is a fantastic solution for a commuter who takes the train to work, and the Strida was specifically designed...

Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike. You hope that the helmet you wear will protect you in the a crash. But safety has been slow to progress – until now. After three years in development, the Abus Performance and...

We caught up with Fabio Putzolu, founder and chief designer of FABIKE Tell us something about the design of your frame set? We wanted to create something different. We started with a road bike logic and stripped away any unnecessary frills from the shape and details of the frame, all the way down to branding and colour selection. We really...

Vélo Solex   EU data has proven that if only 10% of car drivers cycled instead, then traffic congestion could be reduced by up to 40% for all road users in general. Another figure has mentioned that if that 10% could rise to 25% then congestion would become a thing of the past altogether. This in turn would free...

Interview with Micki Kozuschek, founder and owner of Lezyne. I'm a crazy German guy who has no college education or any engineering experience, and I was never a sales person. I have learned everything by being hands on. Who are you, and how did you get started in the bicycle business? I’m 47 years old, born in Poland, then raised...

A Q&A with Hill & Ellis founder Catherine Ellis, who discusses the inspiration behind her beautiful leather pannier bags, aimed at cyclists seeking stylishness and practicality… Interview GAVIN STOKER Hill & Ellis launched in 2012 amid London Olympics’ fever, when the public’s recognition of cycling as an exciting sport – not just a means of commuting – was highest. “The...

US made rain capes for people in liveable cities. Where did the idea for Cleverhood come from? Founder Susan Mocarski was inspired during a family trip to Copenhagen. They were planning to use bikes, but the weather didn’t cooperate. Many people were using umbrellas on their bikes, but the Mocarski family opted for plastic covers. Back in Providence, Rhode Island...

This is the ‘One’. Dani Foffa, supplier of classic style single speed and geared bikes, shares his passion for his products and describes their perfect suitability for the urban environment… Pursuing our passions is something each of us craves, and Dani Foffa’s story is more inspirational than most. In 2007 he swapped a job in the city for one restoring...

Jay from Velorution talks us through the advantages offered by Van Nicholas bikes, including how their titanium construction beats aluminium and carbon fibre… Van Nicholas represents great value for money; yes, there are other companies offering titanium, but these guys are offering a premium product at a nicer price. The passion that has gone into their construction is evident throughout...

Mixing style with practicality and portability, the Gocycle G2 is your go anywhere, take anywhere, electric bike that comes with its own clever ‘app’… ‘G’ whizz indeed! Words by GAVIN STOKER Electric bikes don’t have to be clunky beasts, as proved by the sleek and inspirational Gocycle G2. It’s powered by a long-lasting rechargeable lithium battery pack, which provides a...