News

Some time ago the idea of buying water in a bottle seemed an irrational and bizarre concept. Yet today this practice is commonplace. With more than nine out of ten of the world’s population living in places where air pollution exceeds safe limits, could buying purer air become a comparable practice? In 2014 a bag of Canadian air was sold...

Following a year of rapid expansion Velorution, London’s leading Electric and Urban cycling retailer is really thrilled to announce the acquisition of Always Riding the global online retailer of stylish and technically advanced cycle clothing, accessories, bags, bikes and cycling lifestyle products. Conrad Lewis Velorution’s managing director:  "The Always Riding online business was established in 2008 and has grown an...

On Thursday 29th November we launched our crowdfunding campaign with Seedrs and opened up to the public. Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries. Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned...

TODAY ON THE DECK EVENT SERIES Brompton Electric Test Ride on Thursday 19th July Hydro Flask and Velorution Electric Pelago Bicycle and TAPPED Birch water drink on Thursday 26th July

A yoga class focused around the cyclist body with lululemon ambassadors at our Velorution stores. Dates: Wednesday 22nd August, 6-7pm: Velorution Marylebone Wednesday 29th August, 6-7pm: Velorution Hackney Wednesday 5th September, 6-7pm: Velorution Islington Velorution Marylebone with Vogmask Velorution Marylebone with Vogmask Velorution Marylebone with Vogmask Velorution Marylebone with Vogmask Velorution Marylebone with Vogmask Velorution Marylebone with Vogmask Velorution Marylebone...

To celebrate the London Design Festival, Velorution hosted an evening of talks by some of our electric bicycle brand designers, aiming to promote the image of clean air, a greener London and the electric future. Velorution Electric is our first and the only electric bike store in central London, on Great Portland street. Guests viewed our amazing selection of electric...

The last event as part of the Velorution Pop Up at lululemon Marylebone was a Cheese & Wine tasting with La Fromagerie, sponsored by Gazelle Bikes. With a variety of 5 cheese and 5 wines, each were paired together to give an overview of the best of French & Dutch cheese.    

Wetherby Prep is a local school for boys aged 2 1/2 to 18  in Marylebone. They have put together a team of 20 riders (parents from the school and headmaster Nick Baker) who will cycle from London to Paris on Friday 29th June 2018, which Velorution are sponsoring. They will ride in aid for the following charities: Rwanda Aid (www.rwanda-aid.org...

Cycling and Yoga is the perfect combination? We hosted a fun ride with Brompton Bicycle to London Fields Park, as part of our Velorution Pop Up month with lululemon Marylebone. Good for both mind and body the Velorution x Brompton group ride took a relaxed route from West to East London, passing by our Islington and Hackney stores. The ride...

As part of the Velorution Pop Up in lululemon Marylebone, we hosted a yoga class in the middle of the space surrounded by our amazing bicycles. Yoga instructor and lululemon ambassador Kirsty Gallagher gave a cycling focused yoga class to those needing a deeper stretch.

As part of the Velorution Pop Up in lululemon Marylebone, we hosted a Swifty Scooter day as well as being part of the Marylebone Fayre on the 16th and 17th June. Children and adults had a go on the Swifty Scooters as founders Jason and Camilla Iftakhar joined us for a Saturday scoot. Their daughter Ida who helped design the Swifty...

We took a trip around Scotland with Cadenhead’s Whisky Tasting Room as part of the Velorution Pop Up in lululemon Marylebone on Thursday 14th June. Whisky tasting surrounded by bikes seems like a lot of fun in conjunction with the 200th anniversary of cycling in London. Why not? Cadenhead’s offer the best and most varied tasting sessions in London. Pierre...