Biomega

What do you do for a living? I’m co-owner of a fashion and beauty lifestyle brand communications consultancy ‘MODUS’ based in London. I work with British and international clients creating strategies to communicate their products and services. For me it’s about how we tell their story, through events like runway shows at Fashion Week, artist collaborations, photographic campaigns, seeing their...

This is not an electric bike. So what’s it doing here? Well, the Biomega NYC 8 speed incorporates a feature that is rarely seen on electric bikes - electronic gearing. We thought we’d take a look... (there is another reason for looking at the Biomega, but you’ll have to read on til the end to find out why...) Electronic gearing...