Privacy Policy

At Velorution we want to make sure you know what data we collect from you, why we collect it, what we do with it and how you can ask us questions about it or exercise your rights.

Information we collect

Buying from Velorution

We offer a service for customers to buy directly from us at or at a Velorution retail store. When you buy from us, you may be asked to provide information so that we can complete your purchase.

We collect: your name, phone number (optional), email address, delivery/shipping address, and payment information. We use this information to complete your transaction, carry out any follow up with you about your purchase, help with any delivery issues, handle returns, and other issues related to the purchase. Processing your personal data for this purpose is necessary for the performance of the agreement we have with you. Please note, we do not store any payment or credit card information. We only use payment information in connection with the purchase.

Information you provide us

When you place an order online, we need to know your name, email address, credit card billing address, delivery address, credit or debit card number and associated details. This allows us to process and fulfil your order and to notify you about your order status. We will also require a telephone number in case we need to contact you and for international orders this number may be given to our couriers in order to help with the delivery of your goods. Bike Republic promises not to use these details for any other reason other than processing your order or informing you about the products and services we offer. We will not pass any of your details on to third parties for profit or otherwise.

Information obtained from other sources

We may receive information about you from other sources, including third parties, such service partners and partners with whom we offer co-branded services or engage in joint-marketing activities. We may also receive information about you from social media platforms.

How we use this information

Velorution uses the data we collect to provide you with the products and services we offer, which includes using data to improve and personalise your experiences. We also use the data to communicate with you, for example, informing you about your account, new products or services available, security and other types of updates.

Velorution uses the data for the following purposes:

Product experience

We use data to provide, operate, and support Velorution products and services we offer. This processing is necessary for the performance of the agreement we have with you.

Customer support

We use data to respond to customer enquiries, diagnose product problems, repair customers' products and provide other customer care and support services.

Business operations

We use data to develop our business and enable us to operate, protect, make informed decisions, and report on the performance of our business.

Communication, marketing and advertising

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email or other means of electronic communication to inform you about new Velorution products or services, update you on an issue, invite you to take part in events. If you have an account but do not wish to receive weekly emails regarding our products and services you can uncheck the newsletter checkbox within your account to remove your address from our email list when you set up your account. For information about managing email subscriptions and promotional communications, please visit your account.

Helping our service

The use of your personal information may be necessary to perform the agreement you have with us. For example, to complete your purchase of your Velorution product, to register and maintain your account, to help with delivery issues, to handle returns, to register your Velorution system and to make sure that your Velorution product performs its basic functions in a secure way or to respond to your requests.


We are committed to protecting the security of your personal information. Your password cannot be recovered (or disclosed) by anyone, including us, it can only be reset. You can only access your Velorution account information and our service through the use of an individual user login and password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person.


Velorution will retain your personal information for as long as we deem it necessary to enable you to use the website, to provide services to you.

Your rights

We are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. We process your personal information based on our legitimate interest, you have the right to object at any time to that use of your personal information.

We rely on you to ensure that your personal information is complete, accurate and up to date. Please do inform us promptly of any changes to or inaccuracies in your personal information by updating your account.

If you wish to access, edit or remove profile information, change your password, close your account or request deletion of your personal data, you can do so by logging in to your account or emailing [email protected]


Cookies are tiny text files, which are stored on your computer and the Bike Republic website uses these files to remember items are in your basket and various other things which are all in place to make the site easier to use. All shopping websites use cookies and without them the site would not work. We use cookies and similar technologies like pixels, to help remember your preferences, understand how users are using our website or app, and help customise our marketing.

Changes to our privacy statement

Velorution may modify or update this Statement when necessary, to reflect customer feedback and changes in our Service.

How to contact us

If you have any questions about the use of your personal information, please email [email protected]. Unless otherwise stated Velorution is a data controller for personal data we collect through the Velorution Products and Services subject to this Privacy Statement. Our address is 75-77 Great Portland Street, London W1W 7LR.


Velorution is included on the ICO's data protection register. Our registration number is ZB453614. Questions and comments regarding this Privacy Notice are welcomed and should be sent to our Data Protection Officer at [email protected]. You can also contact our Data Protection Officer if you have any concerns or complaints about the way in which your personal data has been handled or if you think we’ve done something wrong.