Members

The Members' Area

This is where I write the stuff that doesn't go anywhere else — honest, behind-the-scenes updates on how the Velorution rebuild is actually going. The numbers, the mistakes, what's working and what isn't. Members also get exclusive discounts from brands I rate.

Prefer real mail? The Velorution Post includes everything here, plus a printed envelope through your door every month.


A look at what's inside

Growing, Not Eating Ourselves

3 Sep 2026

Growing, Not Eating Ourselves

🔒 Members only
Black and white diagram comparing an audience — many dots all facing one point — with a community, where the dots connect to each other

25 Aug 2026

Audience ≠ Community

🔒 Members only
Chill out, Pete.

6 Aug 2026

Chill out, Pete.

🔒 Members only
Velorution Digital Membership — why I created it

31 Jul 2026

Why I Created a Velorution Digital Membership

🔒 Members only
What I Learned Sending 75 Letters

29 Jul 2026

What I Learned Sending 75 Letters

🔒 Members only
BikeBiz Awards 2026 Finalist badge — Cycling Media of the Year

26 Jul 2026

An Almighty Underdog Story

🔒 Members only
The Shop Is Back. A Bit.

16 Jul 2026

The Shop Is Back. A Bit.

🔒 Members only
A cyclist rides through a quiet morning street with a pannier bag full of envelopes

9 Jul 2026

The Bag Is Packed

🔒 Members only
A classic traditional bicycle with a wicker basket parked outside a small brick workshop

2 Jul 2026

Thirteen Weeks In

🔒 Members only