Real mail, once a month
The Velorution Post
A hand-packed envelope of urban cycling culture, posted to your door every month.
136 letters posted so far.
What's inside
Not a catalogue and not junk mail. Everything here is made or chosen by me, printed and packed by hand, and sent to celebrate the humble bicycle.
A 16-page mini magazine
Full colour, A5. Fun and crazy little-known bicycle stories, a monthly style guide, gear recommendations, wacky hacks, and a crossword with the answers hidden somewhere in the edition. None of it is published online.
A personal letter
Written and signed by me, not printed from a template. What I've been working on that month, what I got wrong, and what's coming next.
The Velorution Insider
A confidential one-pager with the real numbers behind the business. Revenue, costs, what worked and what quietly failed as I rebuild Velorution. Nothing held back.
A collectable trading card
One bicycle icon a month from the Velorution Icons series, printed on black-core card stock. Rated out of ten for Speed, Utility, Comfort, Kudos and Style. Strida, Pashley, Christiania and more to come.
Stickers, artwork and a puzzle
The bits that make it feel like post rather than paperwork. A postcard or art print, a sheet of stickers, and something to do with a cup of tea.
Digital membership, included
Free access to members-only articles at velorution.com and discounts from the brands in the Velorution Collective. Worth more than the subscription on its own.
Cancel anytime, in about 30 seconds. No minimum term.
Cancel any time. No fuss.
How it works
- 1
Subscribe today
You're charged when you subscribe, then on the same date each month. Postage is included wherever you are.
- 2
It posts on the 10th
Every envelope goes out on the 10th of the month. Subscribe before the 10th and you'll get that month's edition. After it, yours starts the following month.
- 3
Open something good
No app, no feed, no notification. Just a thick envelope on the doormat with your name on it.
The bit nobody else does
I show you the actual numbers
Every edition includes the Velorution Insider — a confidential one-pager where I show the warts-and-all numbers, plans and mistakes as I rebuild Velorution. Revenue, costs, what worked, what quietly failed.
No other subscription I know of does this. It exists because rebuilding a business in public is more interesting than pretending it's all going well.
Give it as a gift
Prepaid, and nothing renews
Choose 3, 6 or 12 months as a one-off payment. It runs for exactly that long and then stops — no surprise renewal for whoever you give it to.
Questions
Everything you might want to ask
What actually turns up?
A thick envelope, hand-packed and hand-sealed. Inside: the 16-page mini magazine, a personal letter, the Velorution Insider one-pager, that month's collectable trading card, and stickers, artwork or a puzzle. Occasionally something extra I couldn't resist adding.
It is not a box of products and it is not a catalogue. Nothing in it is trying to sell you anything.
Where do you ship to?
Anywhere in the world. There is no country I won't post to, there's no international surcharge, and postage is always included in the £12 — whether you're in Manchester, Melbourne or Montevideo.
UK and EU subscribers usually get it within 3–5 working days of dispatch. Everywhere else, allow one to two weeks.
When will I get my first edition?
Every edition posts on the 10th of the month. Subscribe before the 10th and you'll get that month's edition. Subscribe after it and yours starts the following month.
UK and EU subscribers usually receive it within 3–5 working days of dispatch. Everywhere else, allow one to two weeks.
How much is it, and when am I charged?
£12 a month, including worldwide postage. You're charged when you subscribe and then on the same date each month. It renews automatically until you cancel.
How do I cancel?
In about 30 seconds, whenever you like, no questions asked. There's a link to manage your subscription in your order confirmation email — from there you can cancel, pause or skip a month yourself.
If you cancel, you'll still receive any editions you've already paid for, then nothing further. If you'd rather I just sorted it, get in touch and I will.
Is there a minimum term?
No. There's no minimum, no notice period and no cancellation fee. You can subscribe for one month and stop.
Can I pause or skip a month?
Yes. The same self-service link in your confirmation email lets you pause your subscription or skip a single month — useful if you're travelling or moving.
What is the Velorution Insider, really?
A one-page confidential report that comes with every edition, showing the genuine numbers behind this business as I rebuild it. Revenue, costs, subscriber count, what I tried that worked and what quietly didn't.
Most businesses only publish the good months. This publishes all of them. If you're building something yourself, it's probably the most useful thing in the envelope.
Can I buy it as a gift?
Yes, and it's the one I'd recommend for a present. Gift subscriptions are prepaid for 3, 6 or 12 months as a single one-off payment, and nothing renews afterwards — so whoever you give it to never gets an unexpected charge.
What if I need to change my address?
Get in touch before the 1st of the month and I'll update your details in time for the next edition.
What happens if my copy doesn't arrive?
Post occasionally goes astray — it's the nature of physical mail. If yours hasn't arrived within the expected window, tell me and I'll resend it or refund you.
Worth double-checking the delivery address on your order confirmation first, as that's the most common culprit.
Who makes this?
I do. My name's Pete and I run Velorution on my own, out of a spare room. I write it, design it, print most of it, pack every envelope by hand and take them to the post office on my bike.
That's why the letter is signed rather than printed, and why the Insider exists.
What if I don't like it?
Tell me and I'll refund your first envelope. No questions, no form to fill in, and you can keep what you've been sent.
When did you last get post you were excited to open?
We're all drowning in screens. This is the opposite of that — something physical, considered, and worth looking forward to.
Posted anywhere in the world — postage always included.
Cancel any time. No fuss.
What subscribers say
Don't take my word for it
Every one of these is from a subscriber — an email to me, or an answer to the reader survey I send after each edition. Trimmed for length, never for meaning.
It arrived yesterday — it's brilliant! It made my wife cry! No negative feedback — focus on quality is excellent. I'll tell every cyclist I meet about it!
Wow. Looks really good. Bigger envelope has more impact. Newsletter a good read.
It works for me and the effort you're putting in is obvious. I will now show it off to whoever will listen to me.
Your second edition was great. Loved the stories you picked.
Loved receiving the letter. Chuffed it was the size it was too. Makes it so much better.
Snail mail brings me back to childhood.
I love bicycles and surround myself with bicycle images in all rooms of my house and in my garden. So I especially liked the postcard and trading card.
It just felt classy!
I was always a sucker for written media. I loved getting letters in the mail, postcards, you name it. When you first announced a written newsletter I jumped at it without a second thought. And my friend, did you deliver! I loved the detail you put into it — it really shows. I also loved the presentation and the goodies.