Gift The Velorution Post
Bicycle Culture Delivered Monthly
★★★★★
- BikeBiz Cycling Media of the Year finalist.
- A hand-packed envelope sent on the 10th of every month.
- 150 envelopes posted so far, to 11 countries.
The perfect gift for cycling lovers
One up-front payment. A gift that keeps giving for months on end.
★★★★★
I was so happy to get this through my letter box, can't wait for the next one.
— Colin S.
★★★★★
Loved everything about it. The magazine was a great read, with no fluff and just super ...
— Richard B.
★★★★★
I was always a sucker for written media. I loved getting letters in the mail, postcards...
— Manuel F.
What they'll get
Gift The Velorution Post and, every month, an envelope lands on their doormat — packed by hand with bicycle-inspired goodies, for however many months you choose.
What's inside each envelope
- A 16-page mini magazineThis is my pride and joy. A 16-page mini magazine, packed with little-known bicycle stories, a monthly style guide, wacky hacks, a crossword. No ads. Just bicycle love.
- A personal letterA special letter from me sharing everything that's going on at Velorution, what I've been working on, what I got wrong and what's coming next.
- The Velorution InsiderA confidential one-page business report sharing all the key numbers behind the business. This is a warts-and-all update that shows exactly how the business is doing, a monthly progress report and upcoming targets. Nothing held back.
- A collectable trading cardI used to be completely obsessed with trading cards when I was a kid. Then I realised no such thing exists for great bicycles. Each month, they'll get a limited edition card dedicated to a truly iconic bicycle. Imagine a Pokémon card... but for legendary urban bikes.
- Arty goodiesSome more little cycling treats: a beautifully-illustrated bicycle inspired postcard and a fun sticker to share their bike love.
- Digital membership, includedAnd there's even more behind-the-scenes access to Velorution: members-only articles at velorution.com/members, plus exclusive discounts from some of our favourite brands, for as long as the gift runs.
Everything here is made or chosen by me, printed and packed by hand, and sent to celebrate the humble bicycle.
A different envelope every month
Every month I pick one bicycle, one place or one idea worth the paper, and build the whole envelope around it. The magazine, the card, the print and the letter all belong to that month and no other.
They won't know which one it is until it lands on the mat.
How gifting works
- 1
Pick a length and pay once
Three, six or twelve months, paid up front. Nothing renews and there's nothing for them to cancel.
- 2
Print the certificate
Download it as soon as you've ordered, write their name on it and hand it over whenever suits — birthday, Christmas, or the same afternoon.
- 3
It posts on the 10th
The first envelope goes out on the 10th of whichever month you chose, then the same date every month until the term runs out.
Every month is a completely different envelope.
The first envelope is risk-free
If the first one lands and it isn't for them, tell me and I'll refund it. No questions, no form to fill in, and they keep what I've sent.
Postage is included wherever they are — there's nothing to pay at their end and nothing added at checkout.
The bit nobody else does
I show them the actual numbers
Every edition includes the Velorution Insider — a confidential one-pager where I show the warts-and-all numbers, plans and mistakes as I rebuild Velorution. Revenue, costs, what worked, what quietly failed.
No other subscription I know of does this. It exists because rebuilding a business in public is more interesting than pretending it's all going well.
Buying it for yourself?
There's a rolling subscription for that
If this is for you rather than someone else, the monthly subscription is the simpler thing — same envelope, paid month by month, cancel whenever you like.
See the monthly subscription →Everything you might want to ask
What actually turns up?
A thick envelope with their name on it, hand-packed and hand-sealed. Inside: the 16-page mini magazine, with the stories, the style guide, the hacks and the crossword in it, a personal letter, the Velorution Insider one-pager, that month's collectable trading card, a postcard and a sticker. Occasionally something extra I couldn't resist adding.
It is not a box of products and it is not a catalogue. Nothing in it is trying to sell them anything.
Whose address do I put in at checkout?
Theirs. Whatever delivery address you enter is where every envelope goes, so put their name and address in rather than your own.
If you'd rather the first one came to you so you can hand it over in person, use your address and email me after ordering — I'll switch it to theirs from the second edition.
How much is it, and what am I charged?
One payment, taken when you order. There's nothing else to pay and nothing taken later, and worldwide postage is included in all three.
- £36.00 3 months
- £66.00 6 months
- £120.00 12 months
Does it renew when it runs out?
No — and that's the main reason to give the gift version rather than a personal subscription. It runs for exactly the number of months you paid for and then stops.
Whoever you give it to is never asked for card details and never gets an unexpected charge. There's nothing for them to cancel.
When will they get the first edition?
Every edition posts on the 10th of the month. Order before the 10th and theirs starts that month; order after it and it starts the following month.
UK and EU addresses usually get it within 3–5 working days of dispatch. Everywhere else, allow one to two weeks.
Where do you post to?
Anywhere in the world. There's no country I won't post to, no international surcharge, and postage is always included — whether they're in Manchester, Melbourne or Montevideo.
Can you say who it's from?
Yes, and I'd recommend it — otherwise a mystery envelope from Spain lands and nobody knows why. Email me after ordering with a line or two and I'll put it in with the first edition.
Can I time it to arrive for a birthday or Christmas?
Roughly, not exactly — everything posts on the 10th, so I can't land it on a particular date. What I can do is choose which month it starts: email me after ordering and tell me which one, and I'll hold it until then.
If you need something in their hands on the day itself, order it to your own address and hand the first envelope over yourself.
I don't have their address yet. Can I still order?
Yes. Order it to your own address, then email me theirs whenever you have it and I'll start the gift from the next 10th.
What if they already subscribe?
Email me before you order and I'll check. If they do, the sensible thing is to add your gift on to the end of what they're already paying for — get in touch and I'll sort it rather than have them receive two of everything.
What is the Velorution Insider, really?
A one-page confidential report that comes with every edition, showing the genuine numbers behind this business as I rebuild it. Revenue, costs, subscriber count, what I tried that worked and what quietly didn't.
Most businesses only publish the good months. This publishes all of them. If you're buying this for someone building something themselves, it's probably the most useful thing in the envelope.
What happens if a copy doesn't arrive?
Post occasionally goes astray — it's the nature of physical mail. If one hasn't arrived within the expected window, tell me and I'll resend it or refund you.
Worth double-checking the delivery address on your order confirmation first, as that's the most common culprit.
Can I extend it when it ends?
Yes — buy another gift term whenever you like, or they can take out a rolling £12-a-month subscription themselves. Nothing happens automatically either way.
Who makes this?
I do. My name's Pete and I run Velorution on my own, out of a spare room. I write it, design it, print most of it, pack every envelope by hand and take them to the post office on my bike.
That's why the letter is signed rather than printed, and why the Insider exists.
What if they don't like it?
Tell me and I'll refund the first envelope. No questions, no form to fill in, and they can keep what's been sent.
A present that turns up twelve times
Most gifts are opened once. This one lands on the mat on the 10th of every month and reminds them who it was from, every single time.
Posted anywhere in the world — postage always included.
What subscribers say
Every one of these is from a subscriber — an email to me, or an answer to the reader survey I send after each edition. Trimmed for length, never for meaning.
Customer Reviews
It's become a highlight of my month when this comes in the post
Love it!!!
Such a nice change of pace to get mail I can actually enjoy
I was so happy to get this through my letter box, cant wait for the next one
I was always a sucker for written media. I loved getting letters in the mail, postcards, you name it. When you first announced a written newsletter I jumped at it without a second thought. And my friend, did you deliver! I loved the detail you put into it — it really shows. I also loved the presentation and the goodies.
The perfect gift for cycling lovers
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