A present that turns up every month
Give the Velorution Post
A hand-packed envelope of urban cycling culture, posted to someone you like every month. Paid once, and nothing ever renews.
What lands on their doormat
Not a catalogue and not junk mail. Everything here is made or chosen by me, printed and packed by hand, and sent to celebrate the humble bicycle.
A 16-page mini magazine
Full colour, A5. Fun and crazy little-known bicycle stories, a monthly style guide, gear recommendations, wacky hacks, and a crossword with the answers hidden somewhere in the edition. None of it is published online.
A personal letter
Written and signed by me, not printed from a template. What I've been working on that month, what I got wrong, and what's coming next.
The Velorution Insider
A confidential one-pager with the real numbers behind the business. Revenue, costs, what worked and what quietly failed as I rebuild Velorution. Nothing held back.
A collectable trading card
One bicycle icon a month from the Velorution Icons series, printed on black-core card stock. Rated out of ten for Speed, Utility, Comfort, Kudos and Style. Strida, Pashley, Christiania and more to come.
Stickers, artwork and a puzzle
The bits that make it feel like post rather than paperwork. A postcard or art print, a sheet of stickers, and something to do with a cup of tea.
Digital membership, included
Free access to members-only articles at velorution.com and discounts from the brands in the Velorution Collective, for as long as the gift runs.
Three, six or twelve months
One payment, up front. It works out at £12 a month whichever you pick — the same as a personal subscription — and it stops on its own at the end. No surprise charge, and nothing for them to cancel.
If the first envelope doesn't land well, tell me and I'll refund it. No forms, no questions.
How gifting works
- 1
Pick a length and pay once
Three, six or twelve months, paid in one go. Postage is included wherever they live.
- 2
Put their address in at checkout
Whatever delivery address you enter is where every envelope goes, so use theirs rather than your own. If you'd rather the first one came to you to hand over in person, use your address and email me — I'll switch it after that.
- 3
It posts on the 10th
Every edition goes out on the 10th of the month. Order before the 10th and theirs starts that month; after it, the following one. Then it lands again, and again, until the term runs out.
The bit nobody else does
They get the actual numbers
Every edition includes the Velorution Insider — a confidential one-pager where I show the warts-and-all numbers, plans and mistakes as I rebuild Velorution. Revenue, costs, what worked, what quietly failed.
No other subscription I know of does this. If you're buying this for someone who's building something of their own, it's probably the page they'll read first.
Buying it for yourself?
Then you want the monthly one
Same envelope, same contents — £12 a month, rolling, cancel in about 30 seconds whenever you like.
Subscribe for yourself instead →Questions
Everything you might want to ask
What actually turns up?
A thick envelope with their name on it, hand-packed and hand-sealed. Inside: the 16-page mini magazine, a personal letter, the Velorution Insider one-pager, that month's collectable trading card, and stickers, artwork or a puzzle. Occasionally something extra I couldn't resist adding.
It is not a box of products and it is not a catalogue. Nothing in it is trying to sell them anything.
Whose address do I put in at checkout?
Theirs. Whatever delivery address you enter is where every envelope goes, so put their name and address in rather than your own.
If you'd rather the first one came to you so you can hand it over in person, use your address and email me after ordering — I'll switch it to theirs from the second edition.
How much is it, and what am I charged?
£36 for three months, £72 for six or £144 for twelve — one payment, taken when you order. That works out at £12 a month whichever you choose, the same as a personal subscription, and worldwide postage is included.
There's nothing else to pay and nothing taken later.
Does it renew when it runs out?
No — and that's the main reason to give the gift version rather than a personal subscription. It runs for exactly the number of months you paid for and then stops.
Whoever you give it to is never asked for card details and never gets an unexpected charge. There's nothing for them to cancel.
When will they get the first edition?
Every edition posts on the 10th of the month. Order before the 10th and theirs starts that month; order after it and it starts the following month.
UK and EU addresses usually get it within 3–5 working days of dispatch. Everywhere else, allow one to two weeks.
Where do you post to?
Anywhere in the world. There's no country I won't post to, no international surcharge, and postage is always included — whether they're in Manchester, Melbourne or Montevideo.
Can you say who it's from?
Yes, and I'd recommend it — otherwise a mystery envelope from Spain lands and nobody knows why. Email me after ordering with a line or two and I'll put it in with the first edition.
Can I time it to arrive for a birthday or Christmas?
Roughly, not exactly — everything posts on the 10th, so I can't land it on a particular date. What I can do is choose which month it starts: email me after ordering and tell me which one, and I'll hold it until then.
If you need something in their hands on the day itself, order it to your own address and hand the first envelope over yourself.
I don't have their address yet. Can I still order?
Yes. Order it to your own address, then email me theirs whenever you have it and I'll start the gift from the next 10th.
What if they already subscribe?
Email me before you order and I'll check. If they do, the sensible thing is to add your gift on to the end of what they're already paying for — get in touch and I'll sort it rather than have them receive two of everything.
What is the Velorution Insider, really?
A one-page confidential report that comes with every edition, showing the genuine numbers behind this business as I rebuild it. Revenue, costs, subscriber count, what I tried that worked and what quietly didn't.
Most businesses only publish the good months. This publishes all of them. If you're buying this for someone building something themselves, it's probably the most useful thing in the envelope.
What happens if a copy doesn't arrive?
Post occasionally goes astray — it's the nature of physical mail. If one hasn't arrived within the expected window, tell me and I'll resend it or refund you.
Worth double-checking the delivery address on your order confirmation first, as that's the most common culprit.
Can I extend it when it ends?
Yes — buy another gift term whenever you like, or they can take out a rolling £12-a-month subscription themselves. Nothing happens automatically either way.
Who makes this?
I do. My name's Pete and I run Velorution on my own, out of a spare room. I write it, design it, print most of it, pack every envelope by hand and take them to the post office on my bike.
That's why the letter is signed rather than printed, and why the Insider exists.
What if they don't like it?
Tell me and I'll refund the first envelope. No questions, no form to fill in, and they can keep what's been sent.
When did you last give a present that turned up twelve times?
Most gifts get opened once and then live in a drawer. This one arrives on the doormat month after month, with their name on it.
Posted anywhere in the world — postage always included.
If the first envelope doesn't land well, tell me and I'll refund it. No forms, no questions.
What subscribers say
Don't take my word for it
Every one of these is from a subscriber — an email to me, or an answer to the reader survey I send after each edition. Trimmed for length, never for meaning.
It arrived yesterday — it's brilliant! It made my wife cry! No negative feedback — focus on quality is excellent. I'll tell every cyclist I meet about it!
Wow. Looks really good. Bigger envelope has more impact. Newsletter a good read.
It works for me and the effort you're putting in is obvious. I will now show it off to whoever will listen to me.
Your second edition was great. Loved the stories you picked.
Loved receiving the letter. Chuffed it was the size it was too. Makes it so much better.
Snail mail brings me back to childhood.
I love bicycles and surround myself with bicycle images in all rooms of my house and in my garden. So I especially liked the postcard and trading card.
It just felt classy!
I was always a sucker for written media. I loved getting letters in the mail, postcards, you name it. When you first announced a written newsletter I jumped at it without a second thought. And my friend, did you deliver! I loved the detail you put into it — it really shows. I also loved the presentation and the goodies.