Velorution
Edition 001 - The Velorution Post
The first one. Posted July 2026, and the prototype for everything that came after it.
Inside the envelope:
- A personal letter from me
- An article — not the full 16-page mini magazine. This was the first edition and the reading material was a single printed article. The magazine arrived with Edition 002.
- A Velorution Icons trading card
- A postcard
- A puzzle
- Stickers
- The Velorution Insider — a one-page business report with the real numbers, including the ones I'd rather not print
I'd rather be straight with you: this is the roughest edition, because it was the first. Some people want it for exactly that reason. If you'd rather start with the bigger version, Edition 002 is the one.
A single back issue, not a subscription. Printed and hand-addressed in Cádiz, posted to you anywhere in the world.
Viva la Velorution, Pete
More from Post Back Issues
Velorution Exclusive · August
The Vitruvian Cyclist Mug
£18.00. One month only. Then it retires to the Velorution Vault and may never be seen again.
Get it before it's goneAbout Velorution
For nearly twenty years, Velorution was a chain of much-loved London bike shops — the kind of places you'd pop into for a saddle and leave an hour later, mid-conversation. In 2023, after two cars crashed into two of our shops in a single month, it all came to an end.
I bought the name out of administration and I'm rebuilding Velorution as something new: honest stories about city cycling, gear genuinely worth recommending, and a bit of beauty in your inbox every week. Here's the full story.
Urban cycling news, honest stories, and a front-row seat as we rebuild Velorution from scratch. Free, every week.
Join 40,000+ following along