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Introducing The Velorution Post

· Pete Reynolds

Introducing The Velorution Post

Last time, I mentioned a breakthrough — two ideas to make Velorution feel real again. Today's the first one.

I've thought a lot about why the old shops mattered so much to people. It wasn't just the bikes. It was that Velorution was real — something you could touch, that existed in the world and not just on a screen.

Members only

This one's for Velorution Members.

If you're already a Digital Member or a subscriber to The Velorution Post, log in with the email you used and it'll unlock straight away.

Viva la Velorution, Pete
Define Bicycle Mug

Velorution Exclusive · October

Define Bicycle Mug

£18.00. One month only. Then it retires to the Velorution Vault and may never be seen again.

Get it before it's gone

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