Velorution
Life is Like Riding a Bicycle Mug
LIMITED EDITION: This design is only available during June 2026. After that it goes into the Velorution vault and may never come back.
"Life is like riding a bicycle. To keep your balance, you must keep moving" - a now eternal quote that was originally written in a letter to his son, Eduard, by Albert Einstein.
It feels like a fitting quote for Velorution right now and by buying a mug, you'll be supporting this project in it's infancy.
- Ceramic 11oz/325ml mug
- Dishwasher and microwave safe
- Product safety tests conducted by independent third party laboratories.
More from Velorution Exclusives
Velorution Exclusive · August
The Vitruvian Cyclist Mug
£18.00. One month only. Then it retires to the Velorution Vault and may never be seen again.
Get it before it's goneAbout Velorution
For nearly twenty years, Velorution was a chain of much-loved London bike shops — the kind of places you'd pop into for a saddle and leave an hour later, mid-conversation. In 2023, after two cars crashed into two of our shops in a single month, it all came to an end.
I bought the name out of administration and I'm rebuilding Velorution as something new: honest stories about city cycling, gear genuinely worth recommending, and a bit of beauty in your inbox every week. Here's the full story.
Urban cycling news, honest stories, and a front-row seat as we rebuild Velorution from scratch. Free, every week.
Join 40,000+ following along